I am over the moon that Sara from Waiste agreed to be interviewed for this month’s Blogger Favourites post! She writes the fashion blog Waiste and also runs her own business by the same name. Waiste sells the most gorgeous boho vintage clothes, jewellery and homeware. I received a couple of necklaces from them for christmas (which I blogged about here and here!) and I love them. I’ve lusted over Sara’s dreamy wardrobe for a while now, and the way she puts outfits together is genius, so it was a lot of fun to quiz her about her blog, her style and her business! Here’s what she had to say 🙂
J: I think it’s always interesting to learn about other people’s beginnings. What prompted you to begin your blog? When did you start exploring your own personal style?
S: I’ve always wanted to look a little bit different from everyone else, and I’ve always loved fashion ever since I could dress up in my Nana’s clothes, There was no one reason which made me want to start a blog in the beginning, but I feel like in recent years when blogging, I have found my own style properly, I love to create pretty imagery, and know what works well for me, rather just dressing like a crazy person, which was what my teenage years were spent doing. I love vintage and finding hidden gems, which then led on to starting my own brand too.
J: Your style is to die for! Where do you get your inspiration from? Do you have any favourite brands or bloggers?
S: Tumblr and Pinterest are great online inspiration boards for me, I can spend hours on them, and I love a lot of American and Australian brands/online stores such as Planet blue, Spell, Novella Royale etc. The Free People blog I read religiously too.
J: What is your favorite thing to come out of your blog? Do you have a favourite campaign or outfit post?
S: There’s so many, I’m just so grateful to have the opportunities that my blog has given me. My favourite thing will be revealed VERY soon (I haven’t done it yet but let’s just say it’s one of my dreams come true and I’m working with one of my favourite brands Free people)
J: I love your brand. Waiste is the answer to all my vintage boho dreams, and your jewellery is gorgeous! It’s so much fun watching your brand grow and develop. Do you have any advice to give to young people like yourself who want to set up their own small business or fashion brand? Is there anything you wish you’d known?
S: Don’t give up, but don’t expect success to happen overnight. It’s taken years of building my brand to start feeling like it’s become a proper business, and make sure you get a lot of experience within the fashion industry first, I’ve got 4 and half years of working at ASOS behind me so I know exactly how an e-commerce business is run. Experience is invaluable, but you’ll learn as you go along too of course what’s right for your business.
J: You’re so busy! How do you manage your time between blogging, modelling and running a business?
S: I don’t sleep or have weekends. Haha. Seriously though. I even work Sundays.